Cava eyes monthly recurring revenue target of Rs 2.5 crore in FY25 (#1683189)

Casual wear apparel brand Cava Athleisure aims to reach a monthly recurring revenue target of Rs 2.5 crore in the 2025 financial year. The men’s and women’s athleisure brand also plans to foray into offline retail this fiscal.

Cava Athleisure reported a sales total of Rs 5 crore in the 2024 financial year and is confident that it will scale its operations significantly in the current fiscal year, India Retailing reported. The brand is collaborating with businesses enablers such as Shopify, Unicommerce, and Myntra to fuel its growth.
 
“Our target is to capture marketing share while doing it sustainably and building brand recall,” said Cava Athleisure’s founders Ria and Shreya Mittal, India Retailing reported. The brand is funded by Spring Marketing Capital and sources its textiles globally.
 
The brand also recently launched its new collection ‘Grey Area’ as a tribute to the colour grey and versatile basics, Cava announced on its website. The collection features casual separates in shades of grey such as leggings, tops, and vests.
 
“Join us in this journey of self-expression and environmental consciousness, and let’s make a statement together,” announced Cava in a blog post on its website. “Just as the ever-present grey in our world, your individuality shouldn’t be confined to black and white. Grey Area isn’t just about clothes; it’s about shedding labels and embracing authenticity, where each garment reflects not just fashion, but a statement of who you are.”
 
Entrepreneurial sisters Ria and Shreya Mittal launched Cava Athleisure in 2020 in Bengaluru. The brand retails from its direct to customer e-commerce store and the majority of its clothing is priced between Rs 800 and Rs 2,500.