Bath & Body Works adds to Maharashtra presence with new Pune store

US-based personal care brand Bath & Body Works has launched its second store in the city of Pune. Located in the recently opened Phoenix Mall of the Millennium in Wakad, the store 

“We are proud to announce the opening of Bath & Body Works new store at Phoenix Mall of the Millennium, Wakad, Pune,” announced Apparel Group India Private Limited on Linkedin. “This is the brand’s second store in Pune and 35th store in India.”
 
The store has an open façade and warmly lit interior. Inside, a central island displays the brand’s ‘Find Your Gimgham’ scented product line and the store launched with a ‘buy two get one free offer on select body care goods. On the lefthand side of the store, segments include men’s personal care products and scented candles while the righthand side of the store features body lotions and other seasonal themed goods. 

Bath & Body Works has opened a number of new stores in India recently. At the end of August, the brand opened an exclusive brand outlet in Kochi’s new Forum Mall and it has also opened stores in Mohali and Bengaluru this summer. 
 
Bath & Body Works launched in Ohio, US in 1990 and is known for its seasonal fragrance blends. The brand counts over 425 international franchise outlets and first entered the Indian market in 2018 in partnership with retail giant Apparel Group.