Balancehero India appoints Ashish Aggarwal as chief marketing officer (#1682207)

Balancehero India, a digital payments company has strengthened its leadership team with the appointment of Ashish Aggarwal as chief marketing officer.

In his new role, he will help scale digital products, drive marketing innovation, and lead the strategic growth of Balancehero India.

Commenting on the appointment, Souparno Bagchi, chief operating officer of Balancehero India in a statement said, “Ashish’s deep understanding of the digital ecosystem, combined with his ability to scale growth, makes him a remarkable addition to Balancehero’s leadership. We look forward to his contributions as we continue to drive innovation and serve the credit needs of Bharat.”

Ashish Aggarwal added, “Joining Balancehero India offers a unique opportunity to drive strategic growth in a rapidly evolving fintech landscape. My objective will be to implement data-driven marketing initiatives that strengthen the company while advancing the mission of financial inclusion.”

Prior to joining Balancehero, Aggarwal was the head of growth and marketing at Statiq. He has previously worked in leadership roles at BharatPe, Navi, and Snapdeal.