Azorte makes Uttar Pradesh offline debut in Lucknow

Reliance Retail‘s fashion and lifestyle chain Azorte has made its brick-and-mortar debut in Uttar Pradesh and opened a store in Lucknow’s Lulu Mall to offer a tech-driven shopping experience. 

“Hello, Lucknow,” announced Azorte’s general manager and head of visual merchandising Hari Krishnan on Linkedin. “The city of grandeur and style just got a fashion upgrade- Azorte has arrived at Lulu Mall! Bringing you the latest trends, statement fashion, and tech-driven shopping, our newest store is designed to elevate your style game. From curated collections for women, men, kids, and accessories to immersive storytelling displays and digital-first experiences, every corner of Azorte is crafted to inspire.”

The new Azorte store has a large, double facade in its signature turquoise hue and bright, white interior. Inside the outlet, shoppers can browse a wide range of apparel for men and women along with accessories and lifestyle goods. 

“We are delighted to welcome Azorte to Lulu Mall, Lucknow, as it makes its debut in Uttar Pradesh,” said Lulu Mall Lucknow’s general manager Sameer Verma, India Retailing reported. “Azorte’s arrival further strengthens our commitment to offering trend-forward fashion and lifestyle options under one roof.”

Reliance Retail launched Azorte in 2022 and the business launched its first brick-and-mortar store in Bengaluru. Today, Azorte counts close to 40 offline outlets and retails on Reliance’s multi-brand online platform Ajio.