Azorte launches first store in Ahmedabad

Reliance Retail’s multi-brand fashion and lifestyle chain Azorte has opened its first brick-and-mortar store in Gujarat in Ahmedabad. Located in the city’s Venus Stratum in Nehrunagar, the store measures 21,000 square feet. 

“Ahmedabad, the fashion fiesta has arrived in your city,” announced Azorte on Facebook. “Have you checked out our jaw-dropping collection yet? If not, what are you waiting for? Get in here and glam up!​ Visit us at Stratum at Venus Grounds.​”
 
The tech-enabled store is designed to offer a seamless online to offline experience with features such as interactive screens, mobile scan and pay devices, and self check out kiosks among others. The store retails clothing for men, women, and children is western, ethnic, and fusion styles from a range of brands. 

Following its Ahmedabad launch, Azorte plans to open at numerous locations in Gujarat, the business’ head of visual merchandising Hari Krishnan wrote on Linkedin. 
 
Azorte recently launched an exclusive women’s ethnic wear collection in collaboration with designer Payal Singhal, the business announced on its website. The collection features floral print kurta sets in a range of soft pastel hues. 
 
Reliance Retail launched Azorte in September last year with its first brick-and-mortar store in Bengaluru. Following its Ahmedabad launch, Azorte counts 10 stores in cities including Mumbai, Hyderabad, Pune, Gurugram, and Bengaluru, India Retailing reported.