Azorte by Reliance Retail makes brick-and-mortar debut in Amritsar

Reliance Retail’s fashion retail chain Azorte has made its brick-and-mortar debut in Amritsar and opened an 18,000 square foot store on the first floor of the city’s Nexus Mall to connect with more shoppers in Punjab.

“Amritsar, the wait is over,” announced Asorte on Facebook. “Azorte is now open, bringing international trends and global styles to your city. Experience India’s only fashion NeoStore in your city, today!”
 
The large scale store houses a wide range of apparel and accessories brands for men and women, with designs inspired by global trends. The store was inaugurated with a ribbon cutting ceremony featuring staff and brand executives and the outlet spans a spacious corner area in the mall.
 
“A new chapter unfolds as Azorte steps into the iconic city of Amritsar, blending cutting-edge fashion, tech, and sustainability into a space that redefines modern retail,” wrote Azorte’s head of visual merchandising Hari Krishnan on Linkedin. The store’s technological features include self-checkout kiosks, smart fitting rooms, mobile scan-and-pay options, and mobile scan and pay options, India Retailing reported.
 
Amritsar’s Nexus Mall is located in its Rajinder Nagar neighbourhood and houses Indian and international brands including Gant, Reliance Jewels, Metro Shoes, Bata, Skechers, Mokobara, and Amante among others. The mall is run by Nexus Select which operates malls across the country in cities including New Delhi, Hyderabad, Bengaluru, Chandigarh, and Udaipur, according to its website.