Astormueller partners with Myntra to launch Nubeat collection in India

European shoemaker Astormueller has partnered with e-commerce giant Myntra to launch its exclusive range of sneakers ‘Nubeat’ in the Indian market.

The collection featuring eight distinct sneakers has been created by Johanna Müller, a music enthusiast, and the fourth-generation scion of Europe’s Müller family.

Commenting on the collection, Johanna Mueller in a statement said, “As a musician and lover of fashion, I’m thrilled to see the Nubeat collection come to life. It’s a true fusion of my passions — music, style, and community. I hope these sneakers inspire wearers to step into their own rhythm and embrace the joy of self-expression.”

Sandip Baksi, chief operating officer at Astormueller added, “In a world where music is the universal language that unites us all, we have drawn our inspiration from its boundless creativity and endless possibilities. What sets Nubeat apart is our passion for music and fashion, creating sneakers that resonate with the rhythm of your life.”

The Nubeat collection will be exclusively available for purchase on Myntra and Nubeat’s online store.