Designer Arya Giri has launched a limited edition ‘Love Edit’ capsule collection to celebrate diverse forms of love and showcase Indian craft techniques in a new light with embroidered basics and folk style motifs.
“We wanted to break away from traditional notions of love and create a collection that reflects the diverse ways we experience it,” said Arya Giri in a press release. “The ‘Love Edit’ is our interpretation of love – a fusion of classic Arya Giri silhouettes with modern elements that capture the essence of love in all its beauty and complexity.”
The collection has launched in multi-brand boutiques Evoluzione, Curato, and Pernia’s Pop Up Shop in India as well as Flying Solo’s stores in Paris, France and New York, the US. The ‘Love Edit’ mixes classic motifs such as embroidered hearts on t-shirts and abstract folk patterns with more playful pieces including a pink shirt with the slogan ‘obviously you have great taste’ embroidered across the front.
Designer Arya Giri was exposed to weaving communities from a young age and studied Fashion Media and Industries at Lasalle College of the Arts in Singapore. Giri aims to use her brand to shape global perspectives on Indian culture and artisan crafts, according to the label.
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