E-commerce giant Amazon India’s fashion arm Amazon Fashion has launched its Spring/ Summer 2024 collection. The drop features over 1,000 styles from more than 200 Indian and international brands and features a range of curated, multi-brand edits.
“With the shift in the seasons and the onset of the beautiful and vibrant spring, Amazon Fashion is back with its highly anticipated Spring Summer’24 collection,” announced the business in a press release. “The new collection captures the essence of Spring and Summer with a vibrant array of colours, chic designs, and much more that is sure to elevate your style quotient effortlessly. The store has 1000+ styles across 200+ top fashion and beauty brands offering various styles to suit everyone’s personality, from fun florals, graphic edits, stylised bottoms, and summer midis to workout essentials, strappy styles, and oversized edits.”
The collection is split into segments including ‘Summer of Love’, ‘Indie Summer’, ‘Heritage Getaway Beach Dream’, ‘Explorer Club’, and ‘Last Resort’. By creating curated sections, Amazon Fashion aims to make online shopping more engaging and make it easier for consumers to find what they are looking for. Brands which feature in the edits include Biba, Wrangler, Guess, Van Heusen, Levis, Skechers, Clarks, Puma, and Titan among others.
The business is also gearing up to launch its ‘Great Summer Sale’ on May 2, according to its website. The sale will feature apparel and beauty goods starting at just Rs 199 with up to 20% cash-back on the first order.
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