Adani Sportsline, the sports arm of the Adani group has appointed Sanjay Adesara as the chief business officer (CBO).
In his new role at Adani Sportline, Adesara will be responsible for brand strategy, brand activation, and cross-functional team management.
He will also play a crucial role in launching new products, revamping brands, and developing brand architectures that align with long-term business objectives.
Commenting on his appointment, Sanjay Adesara in a statement said, “At Adani Sportsline, the vision is to help India grow into an all-round sporting powerhouse. From cricket to indigenous sports, we want to sow the seeds of progress. The Indian sporting ecosystem has plenty of talent, and it is not just about identifying the potential of an athlete, but also providing them with the essentials so that they can hurdle over any obstacles in their journey.”
Prior to join the sports vertical, Adesara has been one of the driving forces as the founding chief executive for Adani’s various sports activities, leading leagues including the Pro Kabaddi League among others.
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