Virgio’s Amar Nagaram welcomes digital and MSME focus of Union Budget 2025

Direct to customer, sustainability focused fashion brand Virgio co-founder and CEO Amar Nagaram has praised the 2025 Union Budget for its focus on digital innovation, micro, small, and medium enterprises, and sustainability. 

“The Union Budget’s focus on fostering innovation, empowering MSMEs, and strengthening India’s digital economy is a step in the right direction,” said Amar Nagaram in a press release. “The Rs 500 crore allocation to deep-tech and AI innovation will be instrumental in driving AI-led advancements and data-driven solutions, enabling businesses to scale efficiently. The Rs 20,000 crore investment in innovation, along with the establishment of a Deep Tech Fund, will play a pivotal role in accelerating the adoption of next-generation production technologies. Furthermore, the five-year Mission for Cotton Productivity will strengthen a powerful, proplanet, and premium raw material supply chain.”

Virgio works on a ‘circular fashion’ model and aims to mix following current fashion trends with eco-responsible production. The brand retails from its direct to customer e-commerce store and also recently launched its first brick-and-mortar store in Bengaluru at the metro’s Electronic City. 

“Incentives for sustainable manufacturing and circular economy initiatives validate the growing shift towards responsible fashion,” said Nagaram. “The significant enhancement of credit availability with guarantee cover for start-ups will provide crucial support for emerging businesses, while also generating employment opportunities. A progressive policy framework that supports startups will accelerate India’s journey to becoming a global hub for innovation and conscious consumption.”