And launches womenswear store in Dwarka’s Vegas Mall

Women’s contemporary western wear brand And has launched an exclusive brand outlet in Dwarka to connect with more shoppers in the state of Gujarat. The store is situated inside Vegas Mall in Dwarka’s Sector 14. 

“We are thrilled to bring  And to Vegas Mall, Dwarka,” said Vegas Mall’s vice president Ravinder Choudhary in a press release. “At And, we believe in empowering women to express themselves through fashion that’s contemporary, versatile, and effortlessly stylish. This new store is a step closer to connecting with our customers and bringing them closer to the latest trends, right in their neighborhood.”

The store has an open facade, flanked by a large digital screen to its right, showing the brand’s latest collections and campaigns. Rails display smart casual attire and evening wear with botanical prints and jewel toned hues and banners display snippets of And’s brand philosophy on the wall with phrases such as “Designed for women by women” and “Born in India.”

And aims to mix global trends with local sensibilities and cater to modern professional millennial women. And was co-founded by designer Anita Dongre and was established in 1999. “This launch further solidifies Vegas Mall’s position as a leading lifestyle and shopping hub in the heart of Dwarka,” announced the shopping centre.