Published
December 5, 2024
Fine jewellery brand Kumari Jewels has launched flagship store in Mumbai’s Kala Ghoda neighbourhood in Fort to house its ethically sourced diamond and gold jewellery, designed for everyday wear.
“Our jewellery isn’t meant to be tucked away for safekeeping,” said Kumari Jewels’ founder and managing director Vikas Kataria in a press release. “Jewellery is more than just adornment- it’s a way of life. At Kumari, we’re building a world where every woman can shine on her own terms, every single day. It’s made to be worn, lived in, and layered as an extension of who you are.”
Kumari Jewels’ flagship store has a striking gold façade featuring a geometrical pattern. Inside the boutique, the brand’s signature pink and gold carries throughout the space and fusion style jewellery designs are displayed in glass cabinets with seating areas for shoppers to utilise as they consult staff on their jewellery purchases.
“Our collections are loud, fun, and designed to make you feel seen,” said Kumari Jewels’ CEO Amit Bandi. “We’re giving women a way to express themselves boldly, with pieces that become a part of their everyday story.”
The store houses a range of Kumari Jewels’ collections including ‘The Name’s Bond,’ ‘Mermaid Magic,’ ‘Royal Rebel,’ and ‘The Heart To Get.’ The brand’s jewellery is designed for stacking and it targets modern and youthful jewellery enthusiasts.
“At Kumari, we believe jewellery should inspire confidence and creativity every single day,” said Kumari Jewels’ co-founder Yash Kataria. “It’s not just about tradition; it’s about embracing who you are and letting your style reflect that unapologetically. Our new flagship store is a testament to this philosophy- a space where bold designs and modern elegance come together to celebrate individuality.”
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