Flipkart’s flagship sale saw double digit revenue growth and customer acquisition rates

Walmart-owned e-commerce giant Flipkart recorded double digit growth in both its revenue and customer acquisition rates during its recent online flagship sale event ‘Flipkart Big Billion Days’ which contributed to an increase in Walmart’s overall global e-commerce sales.

Flipkart’s Big Billion Days sale saw Flipkart’s same day delivery volumes increase by 2.5 times, reported ET Tech citing comments made by Walmart’s chief financial officer John David Rainey. Walmart also reported an overall 8% year on year increase in its international net sales at $30.3 billion, to which it noted that the performance of Flipkart’s sale contributed significantly.
 
The business’ flagship sale event launched at the end of September this year and ran into October to coincide with the beginning of the autumn festive season in India. Shoppers could avail double digit discounts on a wide selection of products ranging from fashion and beauty products to electronics and home décor among others.
 
Walmart’s global e-commerce sales increased by 43% in the third quarter of the 2024 calendar year. However, the high third quarter sales could dampen its fourth quarter performance, according to Walmart executives who held a post-earnings call on November 19, the Economic Times reported. The business’ global consolidated net sales registered 5.4% growth to total $168 billion in the third quarter of the 2024 calendar year.