Suroskie appoints Tara Sutaria as brand ambassador for haircare line

Homegrown self-care and skincare brand Suroskie has appointed Bollywood celebrity Tara Sutaria as its new brand ambassador for its haircare range. The appointment is designed to boost the brand’s presence in the Indian market and broaden its customer base.

“We are delighted to welcome Tara Sutaria to the Suroskie family,” said Suroskie’s co-founders in a press release. “Tara’s grace, beauty, and commitment to promoting self-care make her the perfect ambassador for our hair care range. We are confident that her association will further enhance our brand’s appeal and help us reach a wider audience, spreading the message of self-love and holistic well-being.”
 
In her new role, Sutaria will promote Suroskie’s affordable, cruelty-free, and gentle hair care solutions to a diverse audience. Sutaria will appear promotional campaigns, lead product launches, and engage with fans and customers through a range of digital platforms. Suroskie’s haircare line includes serums, shampoos, hair masks, and conditioners and retails on its direct to customer e-commerce store.
 
“I am thrilled to join hands with Suroskie,” said Sutaria. “Being a follower of nature-inspired self-care products, Suroskie resonates with my values of natural beauty and I look forward to representing its hair care range and sharing its incredible benefits with my fans. Together, we will promote a healthier, more beautiful future for everyone.”