Coty launches Max Factor in India with House of Beauty

Beauty giant Coty has launched cosmetics brand Max Factor in the Indian market in partnership with beauty retailer House of Beauty and global brand ambassador Priyanka Chopra Jonas to bring its bestselling products to the country.

“Max Factor is entering a new era of exciting growth in India,” said Coty Southeast Asia and India’s managing director Kristina Strunz in a press release on July 12. “We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines for our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor’s global presence but also to providing exceptional beauty experiences to consumers worldwide.”
 
Max Factor’s maiden product launches for India include its Facefinity All Day Flawless Foundation with Climate Proof Protection, Masterpiece 2 in 1 Lash Wow Mascara, and Colour Elixir Lipsticks. The brand has launched online with multi-brand marketplaces Amazon, Myntra, Boddess, and Tata Cliq and offline with department store chain Shoppers Stop. Over the coming year, Max Factor will expand its distribution network to major retailers across the country, according to Coty.
 
“We’re thrilled to welcome Max Factor to the House of Beauty family of brands,” said House of Beauty’s chief business officer Sanjali Giri. “Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India.”