Whiskers India announces retail partnership with Fashion Factory

Grooming and fragrance brand Whiskers India has announced a retail partnership with Reliance Retail’s multi-brand discount chain Fashion Factory. The tie up will see Fashion Factory retail Whiskers products at over 100 of its stores across India.

“This collaboration allows us to reach a wider audience and bring our quality products to more consumers,” said Whiskers India’s chief executive officer Neeja Shah Goswami, Indian Retailer Bureau reported.
 
Whiskers’ products including its nine perfumes, three deodorants, face washes, face scrubs, beard oils, mud packs, beard washes, and hair serums have launched across 30 Fashion Factory stores in India. The plan is to expand this to all 100 plus Fashion Factory stores in the near future.
 
Whiskers joins Indian and international brands including children’s wear label Spy By, denim brands Levi’s and Lee Cooper, and ethnic wear brands Indi Bee and Avaasa among others at Fashion Factory, according to its Facebook page. The retail chain offers 20% 70% off products and caters to Gen Z and millennial shoppers looking for deals.
 
By partnering with Fashion Factory, Whiskers India will reach new consumer demographics and benefit from the stores’ high levels of footfall. As both Whiskers and Fashion Factory cater to a similar demographic, the collaboration is expected to be mutually beneficial.