Bata collaborates with Ease My Trip for ‘Try and Fly’ campaign

Footwear major Bata India has collaborated with Easy My Trip for a campaign ‘Try and Fly’ to promote its newly launched all-occasion footwear collection 9 to 9.

The ‘Try & Fly’ campaign is currently underway and will last until June 20, 2024, across Bata stores pan-India.

With this partnership, Bata customers trying footwear from the 9 to 9 collection stand a chance to win international trips.

Commenting on the partnership, Badri Beriwal, chief strategy officer at Bata India in a statement said, “At Bata India, we believe in bringing the best of styles to our consumers, this holiday season, we have packed our latest collection with a unique offering of ‘Try and Fly.’ We are confident that our customers are going to be delighted by the launch of Europe-inspired styles at our stores and on Bata website.”

Nishant Pitti, CEO co-founder of Ease My Trip added, “The partnership brings together the joy of trying on footwear and the thrill of winning international trips. Travel is about experiences, and this campaign brings the joy of exploration right to the store.”

As part of its expansion strategy, Bata has been expanding its product range by launching innovative products and campaigns to further strengthen its presence in the India market.