Ludic, a lifestyle brand has expanded its product portfolio with its entry into the fragrances category by launching four new perfumes for both men and women.
The brand’s fragrance line has been launched under its new division called ‘Red by Ludic’ dedicated to beauty and personal care products.
The fragrances priced at Rs 999 ($12) each for a 100 ml bottle and Rs 1,499 for two in different combinations will be available on Ludic’s website, Amazon, and Flipkart.
Commenting on the launch, Ishit Jethwa, founder of Ludic in a statement said, “We are committed to building a lifestyle brand with a product line for every consumer in all categories. With this vision in mind, we are introducing our new division called ‘red by Ludic’ only for beauty & personal care products.”
“For now, we have begun with fragrances and have more launches in the pipeline this year under ‘red by Ludic’ along with our other lifestyle categories, especially in footwear,” he added.
Ludic, defined as ‘Playful’ in French offers products across diverse categories, such as footwear, apparel, accessories, luggage, beauty, and personal care.
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