Swiss Beauty expands product portfolio with launch of Craze

Swiss Beauty, a leading makeup brand has expanded its product portfolio with the launch of its new makeup collection Craze.

The Craze collection will have a wide range of makeup products across all categories that include eyeshadow, blush palette, mascara, lip balms, lip crayons, primer, fixer among others.

With this collection, the brand aims to widen its reach among the gen-next audience to make deeper inroads in the beauty and personal care market in India.

Commenting on the launch, Saahil Nayar, CEO of Swiss Beauty in a statement said, “With 11 years of formidable presence in the Indian beauty industry, Swiss Beauty is attuned to the pulse of the Indian market and now aims to cater to the unmet needs of GenZs for colour cosmetics with Craze. The versatile, multifunctional, and trendy makeup products are especially designed to speak to and for the GenZ.”

“GenZ is the fastest-growing segment for beauty and personal care in India. As a youth-focused brand, we want to build authentic connections with these consumers through our quality, innovation, and trendiness,” he added.

Swiss Beauty’s Craze collection will be available at leading marketplaces, including Nykaa, Amazon, Myntra, Purplle and retail touch points across India.