82°E expands skincare range with launch of ‘Rose Boost’

82°E, a self-care brand by actor Deepika Padukone has expanded its product portfolio with the launch of an under-eye cream ‘Rose Boost’.

The brand claims its new product has been created with rose and peptides to address the sensitive areas around the eyes, reducing puffiness, fine lines, and wrinkles.

Rachna Rastogi, head of R&D at 82°E in a statement said, “Our relentless pursuit of skincare innovation has led us to a remarkable milestone with Rose Boost.  A consumer study was conducted over an 8-week period and the results were extraordinary. By the 8-week mark, 100% of users noted significant reduction in under-eye dark circles and puffiness, accompanied by a remarkable decrease in wrinkles and fine lines and 93% of users said it helped improve the overall appearance of the eye area.”

Keerthana Ramakrishnan, chief marketing officer at 82°E added, “We are excited to introduce Rose Boost as the latest addition to our expanding skincare lineup. Since the launch of the brand, our community has been expressing a strong desire for an under-eye cream. Our R&D team has formulated an innovative product that is revolutionary and highly effective.”

Rose Boost has been priced at Rs 2,400 ($30) for a 15 g tube and will be exclusively available at 82E’s online store.