S&N By Shantnu Nikhil partners with Vedang Raina for new campaign

Ready to wear brand S&N By Shantnu Nikhil has partnered with Bollywood celebrity Vedang Raina for its new campaign. In his latest role, Raina showcases pieces from the brand’s men’s and women’s apparel collection ‘After Hours.’

“This is After Hours: bold leather accents, striking leopard motifs, and the magnetic energy of Vedang Raina,” announced S&N By Shantnu Nikhil on Facebook, sharing images from the new campaign. The images were shot at Slink & Bardot in Worli, Mumbai and feature a mix of saturated hues and a late-night ambience. 

“This campaign was an incredible experience,” said Vedang Raina, Elle India reported. “What excited me most was how different this was from my usual style. It was a thrill to experiment with these outfits, which were unlike anything I typically wear.” 

By partnering with Raina, the label aims to tap into his Gen Z fan base across India. S&N By Shantnu Nikhil has launched the After Hours collection on its direct to customer e-commerce store and its brick and mortar outlets in New Delhi, Gurgaon, Noida, Hyderabad, Mumbai, Bengaluru, Ahmedabad, Chandigarh, Ludhiana, and Kolkata, according to its website. 

“It’s inspiring to work with young talents like Vedang, who can effortlessly transform and embody anything,” said design duo Shantanu Mehra and Nikhil Mehra. “He truly captures the bold spirit of ‘After Hours,’ bringing to life the essence of the night while preserving his own unique style.”