Rare Z by Rare Rabbit opens its first store in Ludhiana

The House of Rare has expanded its retail footprint with the opening of its first footwear store Rare Z by Rare Rabbit in Ludhiana.

The store located at MBD Neopolis Mall, Ludhiana spanning across an area of 1,100 square feet will house the latest collections of footwear from the brand along setting a new standard for luxury shopping in the region.

Additionally, it will also house the latest street collections that include loose jeans, back print t-shirts, and Korean pants.

Commenting on the expansion, Pulkit Verma, chief business officer digital of The House of Rare in a statement said, “Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins, and club shoes to cater to the evolving needs of the modern Indian man.”

“With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility,” he added.

House of Rare has been on a expansion spree and plans to increase its retail footprint by launching another 10 stores in the coming financial year.