Mcaffeine joins forces with GoKwik to bolster online offering

Personal care and skincare brand Mcaffeine has joined forces with e-commerce enablement business GoKwik to bolster its online offering. The partnership will also see Mcaffeine harness GoKwik’s network of 100 million shoppers for growth.

“With GoKwik’s e-commerce acumen, we are set to redefine the shopper experience in the growing D2C [direct to customer] landscape,” said Mcaffeine’s co-founder and chief growth officer Vaishali Gupta, India Retailing reported. “With their solutions like Kwik Checkout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth.”

A significant goal of the partnership is to increase Mcaffeine’s online sales, boost its online presence, and expand its market share in key categories by 10% this year. Mcaffeine shoppers will be able to avail GoKwik powered features including rewards, pre-filled addresses, and discounts among others.

“We will be committing fully to amplifying Mcaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations,” said GoKwik’s CEO and co-founder Chirag Taneja. “This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow.”
 
Mcaffeine retails coffee and green tea themed skin and hair products and focuses on natural ingredients, according to its Facebook page. The brand reported a 51.8% increase in revenue last year and is keen to maintain this momentum.