Libas expands presence in south India with store in Bengaluru

Ethnic wear brand Libas has expanded its retail presence in the south Indian market with the launch of a new store in the city of Bengaluru.

The store located at Phoenix Market City will house the latest ethnic wear collection from the brand and expects strong sales during the ongoing festive season.

The brand is on an expansion spree and plans to Libas open between three and four new brick-and-mortar stores a month.

Commenting on the launch, Arun AB, founder of Libas in a statement said, “Bengaluru holds a special place in my heart, and Phoenix Market City is among the most popular shopping destinations in the country, making it the ideal location for this milestone. The choice of Bengaluru, known for its rich cultural heritage and fashion-forward consumers, underscores Libas’s commitment to reaching customers in key urban centres.”

“I would like to thank the Phoenix team for their support & guidance. This collaboration has been instrumental in bringing the Libas vision to life in such a prime retail location,” he added.

Founded in 2004, Libas retails from its offline store network and direct-to-customer e-commerce store.