Menswear brand Blackberrys has collaborated with cricket player Ruturaj Gaikwad to launch its TechPro Collection. Gaikwad stars in a new campaign for the label to promote the TechPro Collection’s stretchability, wrinkle resistance, and Smart-Dry technology.
“I’m thrilled to collaborate with Blackberrys on the TechPro Collection, which I wholeheartedly endorse,” said Ruturaj Gaikwad in a press release. “What stands out to me is the perfect blend of stretchability and wrinkle resistance in each garment, allowing me to excel both on and off the field. I encourage all Indian men to explore the TechPro Collection at Blackberrys stores or online at Blackberrys.com and experience the freedom to Keep Rising!”
The TechPro Collection features t-shirts and khakis as well as smart shirts, trousers, blazers, and all-season jackets. Designed for life on the move, the collection is tailored for use in all climates.
“We are excited to launch our TechPro Collection in collaboration with Ruturaj Gaikwad,” said Blackberrys’ co-founder and director Nitin Mohan. “This partnership underscores our commitment to offering Indian men clothing that seamlessly blends style with functionality. Ruturaj’s dynamic presence and authenticity align perfectly with our brand values, making him an ideal partner to introduce the TechPro Collection.”
Blackberrys launched in 1991 and today counts over 380 exclusive brand outlets across India. The label also retails from more than 1,250 retail touch-points and its direct to customer e-commerce store.
Copyright © 2024 FashionNetwork.com All rights reserved.