Apparel Group and Barbour partner for Middle East expansion

Global fashion and retail business Apparel Group has partnered with British clothing and outerwear brand Barbour to expand into the Gulf Cooperation Council region. Apparel Group plans to launch its first Barbour store in Dubai by next spring.

“We are excited to announce Apparel Group’s exclusive partnership with British heritage and lifestyle brand Barbour,” announced Apparel Group in a Linkedin post. “The partnership aims to grow Barbour’s footprint in the GCC with the first Barbour store set to open in Dubai by Spring 2025, bringing the iconic brand closer to our customers. Stay tuned for more updates!”
 
Along with its upcoming Dubai store, Barbour will expand into all GCC markets comprising the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, and Qatar. The partnership will also see Barbour launch a collection tailored specifically to GCC markets titled ‘52 Weeks All-Summer Collection’, featuring a number of the label’s classic designs and bestsellers.
 
“We are excited to collaborate with Apparel Group as our exclusive distributor partner,” said Barbour’s managing director of global distributors Neil Parker, Apparel Resources reported. “Their extensive experience and market knowledge in the region will be crucial as we prepare to open our first store in Dubai in Spring 2025. This expansion into the Middle East aligns with Barbour’s global growth strategy, and we look forward to offering new customers in the region a timeless wardrobe of lifestyle clothing and accessories inspired by our British heritage.”