True Religion opens first store in Delhi at Ambience Mall

American denim brand True Religion has opened its first store in Delhi at Ambience Mall, Vasant Kunj. Spanning over 1,100 square feet, the store houses the brand’s signature denim styles, men’s and women’s apparel, and accessories. The store opening featured an appearance by Aman Gupta, co-founder of Boat and a well-known investor, along with fashion enthusiasts who explored True Religion’s latest collection, which blends premium denim with trend-driven casual wear designs.

“True Religion is a brand that’s all about pushing boundaries, and I love that,” said Gupta at the event, the brand announced in a press release. “The craftsmanship and bold designs really speak to me. It’s exciting to see the brand making its mark in Delhi, a city that thrives on fashion and individuality. Can’t wait for everyone to experience it! When it comes to denim, True Religion has mastered the balance of style and comfort. Their graphic tees and hoodies complement the denim perfectly for a laid-back yet fashionable look.”

The store showcases True Religion’s latest collection for Spring/ Summer 2025, offering premium fabrics, signature stitching, and cuts designed to help the wearer to stand out. The American denim label was founded in 2022 by Jeffrey Lubell and Kym Gold and is headquartered in California. 

“India has proven to be more than just a market for True Religion- it’s a place where our brand is truly loved,” said Iconic Fashion’s COO Apoorv Sen. “With the opening of our new store, we’re excited to bring our iconic denim and premium collections to Delhi’s fashion-forward shoppers.”