Fashionista to bring up and coming desi labels to Kanpur, Lucknow, Prayagraj this March

Business to customer fashion and lifestyle exhibition Fashionista will showcase up and coming desi labels from across the country at shopping events in the cities of Kanpur, Lucknow, and Prayagraj this March.

On March 23, Fashionista will set up shop at the Royal Cliff in Kanpur for a two-day shopping fair, the event organisers announced on Facebook. The exhibition will feature product categories including women’s ethnic, fusion, and traditional wear, fashion jewellery, accessories, lifestyle goods, home decor, and gift items among others for its 48th edition in the city.

“Find exquisite couture, chic accessories, and everything fashion-forward under one roof,” announced Fashionista on Facebook. “See you at Fashionista Kanpur Exhibition.”

From March 25 to 26, the event will take place in Lucknow at the Hyatt Regency. Featuring a similar product selection to its Kanpur edition, the shopping fair will focus on Spring/ Summer and resort collections. Then, from March 28 to 29, Fashionista will celebrate Indian fashion in Prayagraj at the Harsh Ananda to close out the month. 

Launched in 2008, Fashionista Fashion and Lifestyle Exhibition focuses on holding events in non-metro locations to help brands to reach new consumer demographics, according to its website. The event has taken place in locations including Coimbatore, Pune, Salem, Nashik, Bilaspur, Nagpur, Raipur, Mysuru, and Aurangabad among others.