Recode Studios opens 20th India store in Guwahati

Beauty and skincare brand Recode Studios has bolstered its brick-and-mortar presence in northeast India and launched an outlet in Guwahati. Located at the city’s Christian Basti, the store is the label’s 20th address to date in India. 

“We are excited to introduce Recode Studios to Guwahati and provide beauty lovers with access to our premium range of cosmetics,” said Dheeraj Bansal, co-founder of Recode Studios in a press release. “Our goal is to make high-quality beauty products available to everyone, and this store is a step forward in our journey to reach more customers across India.”

The new store brings Recode Studios’ range of cosmetics and skincare products to Assam, catering to the growing demand for premium yet accessible beauty solutions in the northeast. The outlet features a curated selection of beauty essentials, including foundations, lipsticks, eyeliners, and skincare products and is located within the Sarojini Complex on GS Road.

Recode Studios has been steadily expanding its retail network with stores in key cities across the country. The brand aims to focus on innovation and affordability, positioning itself as a destination for professional-quality cosmetics.

Customers visiting the new store can explore Recode Studios’ latest launches, receive personalised beauty recommendations, and experience the brand’s products first-hand. Alongside its growing retail presence, the brand also retails online. Founded in 2018, Recode Studios offers a range of makeup products designed to empower individuals to express their unique beauty while maintaining a focus on quality and innovation, according to its website.