Senco Gold expands presence with store in Varanasi

Senco Gold and Diamonds, a jewellery retail chain has expanded its retail presence with the opening of its second store in the city of Varanasi.

The store located at Bhelupur spanning across an area of 4,600 sq ft was inaugurated by actor Akshara Singh.

It houses an extensive collection of jewellery that include modern lightweight designs like Everlite collection to wedding collections like Shagun and Gathbandhan.

Commenting on the launch, Joita Sen, director at Senco Gold in a statement said, “Varanasi holds a special place in our hearts, and we are delighted to expand our presence in this culturally rich city with our second store. This new store will showcase a blend of traditional and contemporary jewelry, catering to the diverse preferences of our valued customers.”

Dhaval Raja, chief general manager at Senco Gold added, “As we are expanding our presence in the northern region this was the best time during the ongoing wedding celebrations, we are thrilled to present our latest collection of handcrafted jewelry in the city with the new store.”

Senco Gold continues to expand its footprint across India and currently has a network of 174 stores in India.