Beauty brand Mars Cosmetics is eyeing Rs 300 crore revenue by the end of the 2025 financial year. The business expects to report a Rs 100 crore increase in revenue compared to its total of Rs 200 crore in the 2024 financial year.
Mars Cosmetics continues to expand its product selection to fuel growth, with a focus on multi-purpose products, India Retailing reported. The label recently debuted a line of liquid blush named ‘Sugar Rush,’ Mars Cosmetics announced on Facebook. Inspired by sweet treats, the collection features easy to apply blush in a range of blush toned hues.
Entrepreneur Rishabh Sethia launched Mars Cosmetics in 2016 and the bootstrapped brand positions itself in the affordable cosmetics market in India. The brand retails from its direct to customer e-commerce store and is currently revamping its website from March 4 to 6, according to a notification on its homepage stating that “something big is coming.”
Offline, Mars Cosmetics counts brick-and-mortar outlets in cities including Raipur, Lucknow, Indore, Ranchi, Varanasi, Kanpur, Mumbai, Kolkara, and Surat among others. The label’s marketing focuses on inclusivity and diversity, aiming to cater to individuals across India.
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