The Indian Garage Co launches EBO in Pune’s Amanora Mall

Direct to customer fast fashion brand The Indian Garage Co has opened a flagship store in Pune to bolster its brick-and-mortar retail presence in Maharashtra. Located in Amanora Mall, the store opens its doors to the public on March 1. 

Following store launches in Hyderabad and Kochi, The Indian Garage Co will open a 2,051 square foot store in Pune, the label announced in a press release on February 28. The store will be inaugurated by Amanora Mall’s CEO Surjit Singh Rajpurohit and will house a wide selection of clothing and accessories tailored to Gen Z trends and tastes. 

“We’re thrilled to bring The Indian Garage Co to Pune, a city known for its vibrant culture and rapidly growing fashion scene,” said The Indian Garage Co’s founder and CEO Anant Tanted in a press release. “The opening of this flagship store at Amanora Mall is a key milestone in our expansion strategy, and we can’t wait to share our stylish collection with the city’s fashion-forward residents. Pune’s dynamic energy makes it the perfect location for this new store.”

The Pune store will launch with a 48 hour shopping festival where all products in the store will be priced under Rs 799, with over 1,500 styles for men and women available. The label plans to continue to expand its offline footprint across India and has stores planned for Bengaluru and Trivandrum among other locations. 

“Our Pune store is a reflection of our commitment to providing an exceptional shopping experience that blends style and innovation,” said The Indian Garage Co’s head of retail Alka Dembla. “We want to offer our customers the latest fashion trends in a vibrant, dynamic environment. We’re excited to invite Pune’s fashion lovers to experience the best in fast-fashion at our new flagship store.”