Arvind Ltd launches new linen range with summer campaign

Arvind Limited, a leading textiles player has expanded its linen portfolio with the launch of new collection with a summer campaign titled ‘Linen by Arvind, for all kinds of cool’.

With this campaign, Arvind expects to showcase the versatility of linen to a wider audience with its newly launched linen range which includes over 300 new styles. The campaign is live across digital platforms and retail stores.

Commenting on the campaign, Pranav Dave, chief business officer of knits retail division at Arvind Ltd in a statement said, “Linen has always been synonymous with summer, but with this collection, it’s time to see it as more than just a summer fabric. Today’s fashion is about versatility, and linen as a fabric adapts to such demands perfectly.”

“With this collection, we want people to experience and make it an all-year essential. We want people to embrace linen not just for its comfort, but for the confidence it brings, because true style is about feeling as good as you look,” he added.

The new collection is available across 160 Arvind Limited stores and leading multi-brand outlets nationwide.