Aza Fashions launches New Delhi flagship store ‘Araiya by Aza’ with Neha Dhupia and Angad Bedi

Multi-brand luxury Indian fashion retailer Aza Fashions has launched a two storey store in New Delhi under the banner ‘Araiya by Aza’ to bring its pan-India store count to 11. The boutique was inaugurated by Bollywood celebrities Neha Dhupia and Angad Bedi.

“Aza near Dhan Mill: a sneak peek into the launch of our new Aza store at Regency One,” announced Aza Fashions on Facebook. “The vibe, the energy- it was truly unforgettable. We’re so grateful for your support and to everyone who came to celebrate this special milestone with us. Here’s to new beginnings and endless style… The launch of Araiya by Aza was made even more special with the gracious presence of Neha Dhupia and Angad Bedi along with all the wonderful shoppers who truly shopped their hearts out. We’re incredibly grateful for the love, support, and energy you all brought to this unforgettable day.”

The store measures an expansive 12,000 square feet and retails clothing, jewellery, and accessories by over 100 Indian designers. These include Tarun Tahiliani, Aseem Kapoor, Anamika Khanna, Jayanti Reddy, Mayyur Girotra, Mishru, Nupur Kanoi, and Amit Aggarwal among others. Along with ready to wear, the boutique also houses a wide selection of occasion and wedding wear. 

“Since our inception, Aza has been committed to elevating Indian fashion and offering clients the best shopping experience,” said Aza Fashions’ founder and chairperson Alka Nishar, Indian Retailer Bureau reported. “This new store at Dhan Mill is not just a retail space but a celebration of craftsmanship and innovation. We are thrilled to bring the finest in Indian couture to this exquisite location.”