Citrus Clothing expands retail presence with three stores in Odisha

Citrus Clothing, a leading menswear brand has expanded its retail footprint with the launch of three experiential stores in Odisha.

The brand considers Odisha as an important growth market and expects the launch of its new stores at Bhubaneswar, Puri, & Angul to further expand its customer base in the state.

The new stores will offer personalised styling services with trained fashion consultants, exclusive in-store collections including limited-edition releases & social media activations for an engaging shopping experience.

Commenting on the expansion, Hitesh Jain, founder of Citrus Clothing in a statement said, “Citrus Clothing has always been about more than just fashion – it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience.”

“Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region,” he added.

Founded in 2000 by Hitesh Jain and his brothers, Citrus Clothing began as a multi-brand outlet (MBO) with an initial investment of Rs 1 million and claims to currently have a turnover of Rs 100 crore.