Mia by Tanishq partners with Swiggy Instamart for quick commerce

Mia by Tanishq, one of India’s leading fine jewellery brands has entered the quick commerce market by partnering with Swiggy Instamart to offer doorstep delivery of silver jewellery in under 10 minutes.

With this collaboration, Mia’s silver jewellery collection will be available on Swiggy Instamart in more than 35 cities, including Gurgaon, Delhi, Kolkata, Pune, Bengaluru, Chennai, Mumbai, and Hyderabad.

The partnership is part of Mia by Tanishq’s strategy to expand its omnichannel presence and expand its customer base through diverse sales channels.

Commenting on the partnership, Sampurna Rakshit, marketing & e-commerce head at Mia by Tanishq in a statement said, “This is an effort at our end to prioritise our consumers convenience and be present wherever the users are. Owing to Mia’s exquisite design language coupled with our affordable pricing, we have always been India’s favourite gift of choice.”

“As quick commerce transforms the way India shops, consumers are also looking for stylish jewellery gifting options from trusted brands. So, we are thrilled to partner with Swiggy Instamart, who can get many more consumers to access and experience our brand at their fingertips,” he added.

Mia retails through its network of 215 exclusive stores and present in leading Tanishq stores across 75 cities within India.  Additionally, the brand also sells through its website and other online platforms.