Vilcart raises $10 million in funding round

Rural commerce startup Vilcart has raised $10 million in a funding round from AI-X B.V., Spark Capital, and existing investor Nabventures.

The company will utilise the funds to expand its reach and enhancement of its own brands portfolio.

Additionally, the funds will be used to strengthen Vilcart’s capabilities in rural commerce and drive its growth initiatives.

Commenting on the funding, Prasanna Kumar, CEO of Vilcart in a statement said, “This funding validates Vilcart’s growth and the immense potential in rural commerce in India. It will help us grow faster and transform Kirana stores into grameen supermarkets.”

“As we scale, our focus remains on strengthening rural supply chains, enhancing technology, and creating sustainable opportunities for rural businesses,” he added.

Founded in 2018, Vilcart operates across South India connecting rural families to essential goods such as groceries, FMCG products, personal care items, and electronics through its extensive network of over 1 lakh Kirana stores in 30,000 villages.