Senco Gold and Diamonds debuts new campaign for exclusive Valentine’s line

Fine jewellery brand Senco Gold and Diamonds has launched a new campaign to promote its curated Valentine‘s collection titled ‘Expressions of Love.’ Presenting jewellery as a token of love, Senco Gold and Diamonds uses the medium of video to tell stories of love and connection.

“At Senco Gold and Diamonds, we believe that love is best expressed in the little things- the unspoken moments, shared glances, and quiet gestures that hold the deepest meaning,” said Senco Gold and Diamonds’ director Joita Sen in a press release. “Our new Valentine’s collection, ‘Expressions of Love,’ captures this essence through timeless designs that celebrate the beauty of enduring bonds. With every piece, we aim to help our customers cherish and commemorate their unique stories of love, making this season truly unforgettable.”

The brand’s Valentine’s collection features the ‘Facet of Love Collection’ of intricately designed jewellery, the ‘Berry Lovely’ collection featuring vibrant hues, and the ‘Ice Cube’ collection, which focuses on princess cut solitaire diamonds. As Valentine’s Day continues to gain popularity as an important gifting occasion in India, the country’s organised jewellery market is increasingly tailoring its offering to the festival. 

Senco Gold and Diamonds is owned by Senco Gold Limited and has a brand history of over 85 years. The business is now a public limited company and retails from 164 brick-and-mortar stores across India, according to its website.