Entrepreneur Priyanka Gill launches lab grown diamond brand Coluxe

Entrepreneur Priyanka Gill has left her role at early-stage venture capital fund Kalaari Capital to launch a lab grown diamond jewellery brand. Named ‘Coluxe,’ the label is slated to debut online this calendar year. 

“Mass-scale adoption of new consumer behaviour does not happen often,” said Priyanka Gill, ET Tech reported. “It is happening in the fine jewellery sector… lab grown diamonds are as beautiful as mined diamonds, maybe more so, as they are sustainable and ethical. They are visually and molecularly identical to their mined counterparts, making them a beautiful, rational choice for aspirational consumers who want more.”

Coluxe has received early-stage funding from several investors, the Economic Times reported. Following its online launch, the business plans to roll out a retail expansion and will embrace an omni-channel strategy. The brand’s jewellery will focus on contemporary styles for everyday wear, with themed and gifting collections also in the works. 

Gill joined Kalaari Capital as a venture partner in 2024 and also created the content community platform PopXo, which was acquired by beauty and media business Good Glamm Group in 2020. Following the acquisition, Gill joined the board of Good Glamm Group and was appointed as chairperson of its media arm Good Media Co.