The Derma Co launches first exclusive brand outlet in Gurugram’s Airia Mall

Honasa Consumer Limited’s skincare brand The Derma Co has opened its first ever exclusive brand outlet in Gurugram to mix retail with consultations and personalised services. Located in Airia Mall, the store marks the beginning of The Derma Co’s omni-channel expansion. 

“We’re excited to announce the launch of The Derma Co’s first Exclusive Brand Outlet at Airia Mall, Gurugram- a major milestone in our mission to make science-backed skincare more accessible,” announced Honasa Consumer Limited on Facebook. “This store brings our commitment to life with personalised skincare recommendations, real-time skin analysis, and interactive experiences with active ingredients. Thank you to everyone who has supported us on this journey. Here’s to healthier, happier skin for all!”

The store opened with a ribbon cutting ceremony and custom cake. Inside the blue and white outlet, shoppers can browse skincare goods by ingredient and the specific skincare concern they target, ranging from acne to dark spots among others. 

“The launch of The Derma Co’s first exclusive brand outlet is a proud milestone in our five-year journey of building science-backed skincare solutions,” said Honasa Consumer Limited’s CEO Varun Alagh, India Retailing reported. “We have seen strong demand for The Derma Co products across our existing offline channels, and this move allows us to deepen our engagement with consumers by offering a more immersive and personalised shopping experience. Our omni-channel strategy ensures that effective, active ingredient-based skincare remains accessible to all.”