Jemora Gemhouse launches as exclusive auction platform

Jemora Gemhouse has launched as an exclusive auction platform for rare coloured gemstones. The company launched as part of UAE-headquartered business Gaston Group and will hold its first sapphire auction in Dubai in March 2025. 

“I’m excited to unveil Jemora Gemhouse, the first-of-its-kind auction house dedicated to extremely rare and exclusive polished coloured gemstones,” said Jemora Gemhouse’s founder Dev Shetty, the Gem and Jewellery Export Promotion Council reported. “For years, the industry has needed a specialised platform to showcase premium-coloured gems to the right audience, bypassing the constraints of traditional auction houses. Jemora Gemhouse fulfils this demand by connecting sellers directly with buyers, ensuring that the finest gemstones achieve their true market value.”

Jemora Gemhouse will hold its inaugural sapphire auction from March 17 to 19 this year, the business announced on Facebook. The invitation only auction will take place at the DMCC’s Dubai Diamond Exchange and will feature blue, pink, yellow, and Padparadscha sapphires from a range of countries, according to the business’ new website. The business also launched its social media presence earlier this month.

“The Dubai Diamond Exchange is the world’s largest diamond tender facility, supporting over 1,350 companies and expanding rapidly into coloured gemstones,” said the DMCC’s CEO and executive chairman Ahmed Bin Sulayem. “Recent record-breaking tenders for emeralds, rubies and sapphires are a testament to our growth as the hub of choice for the global coloured gemstone market. We are delighted to launch Jemora Gemhouse and look forward to working with Dev Shetty as we continue to facilitate access and drive trade growth through the UAE for some of the world’s most remarkable, coloured gemstones.”