Airra Diamonds plans to open 40 outlets across India

Airra Diamonds, a Kerala-based lab-grown diamond jewellery brand will enter the jewellery retail market this year with the opening of its first boutique store in the city of Kochi in March.

The brand has an ambitious plan of opening 40 outlets nationwide which will offer both online and offline shopping experiences to customers.

The boutique stores will house a wide range of lab-grown diamond jewellery including necklaces, earrings, rings among many others.

Additionally, it will offer comprehensive customization options where customers can collaborate with expert designers at the boutique to create bespoke pieces.

Commenting on the launch, Manoj K, managing director at Airra Diamonds in a statement said, “Lab-grown diamonds are not just a trend-they are the future of the jewellery industry. With cutting-edge technology, we are able to create diamonds that are indistinguishable from natural ones, offering the same brilliance and quality at a more sustainable and ethical price point.”

“This innovation will revolutionize the industry by making diamond ownership accessible, eco-friendly, and aligned with the values of today’s conscious consumers. At Airra Diamonds, we are proud to lead this transformation and offer a new era of brilliance,” he added.

Airra Diamonds is a venture of Southern Multi-State Cooperative Credit and Multi-Purpose Society Limited, a financial services powerhouse with a strong customer base of more than 10K across the state of Kerala.