Babyshop opens first Chennai store with Soha Ali Khan

Landmark Group‘s children’s clothing and lifestyle business Babyshop opened its first flagship brick-and-mortar store in Chennai in the city’s Express Avenue Mall. Bollywood celebrity Soha Ali Khan inaugurated the new store, which features product categories including apparel, travel gear, nursery furniture, and toys.

“India represents an exciting new chapter for Babyshop, and we are thrilled to bring our trusted brand to this vibrant market,” said Babyshop’s CEO Ruban Shanmugarajah in a press release. “For over five decades, Babyshop has supported parents across 14 countries, helping them navigate the joys and challenges of raising children. Now, we are proud to bring this legacy of trust and expertise to Indian families. Parenting is a journey filled with important choices and meaningful moments, and our goal is to be a trusted partner in making it simpler, more convenient, and more rewarding.”

The multi-brand store features global labels such as Philips, Chicco, Sebamed, Joie, and Lego and its product selection is designed to mix international trends with local consumer preferences. The store caters to children from birth to 10 years old as well as parents. 

“The core DNA of Babyshop lies in delivering a seamless shopping experience for families, whether in-store or online,” said Babyshop India’s business head Dheeraj Chawla. “With the flagship store, we have carefully designed a space that brings together innovative services like the Stroller Testing Track and the personalised My Baby Expert assistance, while offering a wide range of globally trusted products. This holistic approach reflects our commitment to understanding the parenting needs of Indian families. Additionally, our robust omni-channel presence ensures that every family, from metros to Tier 3 cities, can access the quality and care that Babyshop stands for.”

Babyshop plans to continue to expand its brick-and-mortar presence across India and launch flagship stores in cities including Hyderabad and Pune. “Our goal is simple: to celebrate the joys of parenting while making the journey easier and more rewarding for families,” said Shanmugarajah.