Nykaa onboards Rasha Thadani as brand ambassador

Nykaa, India’s leading beauty retailer has onboarded actor Rasha Thadani as its brand ambassador.

With this partnership, Nykaa Cosmetics aims to widen its reach among the Gen Z and millennial consumers.

Commenting on the association, Adwaita Nayar, executive director Nykaa in a statement said, “We are absolutely thrilled to welcome Rasha into the Nykaa family. She is everything that embodies the spirit of Gen Z—fearless, unapologetic, and relentlessly true to herself. With Nykaa Cosmetics’ trend-forward innovations and Rasha’s charisma, we are confident this partnership will empower young consumers to confidently make their own beauty statements.”

Rasha Thadani added, “Nykaa has always been my go-to for all things beauty—it’s where I fell in love with experimenting, trying cool looks, and really expressing myself. Collaborating with Nykaa Cosmetics now feels like a total dream! I think beauty is all about embracing your vibe and owning every version of yourself.

Nykaa servers over 37 million customers through both its online platforms and 210 offline stores.