Gush Beauty targets Rs 12 crore revenue for FY25

Indian colour cosmetics brand Gush Beauty is targeting a revenue total of Rs 12 crore in the 2025 financial year. The business aims to expand with a customer-centric, clean beauty approach.

After growing steadily since its launch, Gush Beauty aims to reach its highest revenue total to date this fiscal year. Brand founder Sheil Jain describes the label as “a clean beauty brand on a mission to uncomplicate makeup and make beauty joyful again,” India Retailing reported. 

The business’ latest product launches include its ‘Sauishy Blush’ which is infused with serum to soothe the skin and add colour to eyes, lips, and cheeks, the label announced on Facebook. Other Gush Beauty products include stackable eyeshadow palettes, lip oils, mascaras, and lip tints among others. 

Sheil Jain launched Gush Beauty in 2020 and the business is currently bootstrapped with no funding rounds raised to date, according to business information platform Tracxn. Gush Beauty retails from its direct to customer e-commerce store as well as on multi-brand platforms including Nykaa, Amazon India, and Purplle.