Manila Jindall launches luxury skincare brand Kridha

Manila Jindall has entered the Indian personal care beauty market with the launch of a luxury skincare and haircare brand Kridha.

Kridha claims to use plant-based ingredients coupled with ancient remedies to create its products.

The brands product portfolio include shampoos, conditioners, lip balms, body lotions, and face gels.

Commenting on the launch, Manila Jindall in a statement said, “Kridha is about bringing India’s rich heritage into the everyday lives of modern consumers. We want to make every moment feel extraordinary with rituals of indulgence.”

“More than a skincare brand, Kridha is a celebration of heritage and artistry, bridging the past and present with timeless rituals and modern luxury,” she added.

Kridha’s products are available for purchase on the brand’s website and social media platforms.