Irth by Titan plans 100 stores, eyes Rs 1,000 crore revenue

Titan Company Limited’s Accessories brand Irth plans to launch 100 brick-and-mortar outlets across India by the 2027 financial year. Expecting its retail expansion to boost sales, the business is eyeing a joint revenue total of Rs 1,000 crore with Fastrack bags in the same time period.

“Given the favourable market conditions and the enthusiastic response to our products, we anticipate surpassing a combined revenue of Rs 1,000 crore by FY 2027 from both Irth and Fastrack bags,” said Titan Company Limited’s CEO of fragrance and accessories Manish Gupta, India Retailing reported. Irth aims to offer premium bags at affordable prices and its products include shoulder bags, sling bags, tote bags, and handbags among others.

“We are excited to strengthen our presence in South India with the launch of our second exclusive brand store in Chennai,” said Gupta at the brand’s latest store opening at Phoenix Market City. “Chennai is a vibrant city with a growing appetite for premium fashion accessories… We believe that Irth, with its unique blend of style and functionality, will resonate with the city’s fashion-conscious consumers.”

Irth has also recently expanded its leather accessories collection, the brand announced on Facebook. New product launches include bag charms, travel organisers, mini bags, and wallets among others.