Published
December 23, 2024
Kay Beauty, a makeup brand co-created by actor Katrina Kaif and Nykaa has expanded its eye makeup portfolio with the launch of its new ‘Smokey Eye’ essentials.
The new range will include an eyeshadow palette, lash maximiser mascara, and intense black 24-hour kajal eyeliner duo.
With the strategic launch of these products during the festive and wedding season, Nykaa expects to further strengthen its market position in the eye makeup category.
Commenting on the launch, Katrina Kaif in a statement said, “I have always believed that the eyes are at the heart of any makeup look—they have the power to transform your face and mood instantly. I wanted to create products that are not only high-performance but also easy to use, so anyone can achieve the perfect smokey eye.”
Adwaita Nayar, executive director Nykaa added, “Kay Beauty has always seamlessly blended the latest beauty trends with everyday ease, and our latest launches are no exception. The smokey eye remains a timeless statement look, and our new eye products are designed to empower consumers with premium formulas that deliver exceptional results.”
The Kay Beauty smokey eye essentials are available on Nykaa’s e-commerce stores and retail outlets across the country.
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