Orra Fine jewellery launches MS Dhoni’s collaborative platinum jewellery collection in stores (#1687056)

Orra Fine Jewellery has launched MS Dhoni’s collaborative platinum jewellery collection with ‘Men of Platinum’ in its India stores and online to bolster its men’s jewellery offering for the winter festive season. 

“The MS Dhoni Signature Edition celebrates timeless values that the legendary cricketer has displayed throughout his career- resilience, strength, and authenticity,” said Orra Fine Jewellery’s managing director Dipu Mehta in a press release. “Just as platinum symbolizes rarity and durability, this collection pays tribute to his greatness. We are thrilled to partner with MS Dhoni to bring this iconic range to our customers.”

The collection features a ‘Platinum Cube Fusion Bracelet,’ ‘Platinum Momentum Bracelet,’ ‘Platinum Harmony Chain,’ and ‘Platinum Grid Kada’ among other designs. The line is designed to promote platinum jewellery and tap into MS Dhoni’s pan-India popularity to connect with shoppers. 

“Orra Fine Jewellery’s new limited-edition collection is a true reflection of my philosophy of remaining true to one’s values while navigating life’s challenges,” said MS Dhoni. “The strength and purity of platinum resonate deeply with me. Each piece is a reminder of the greatness that lies within all of us, and I am really impressed with how the brand crafted these beautiful pieces with incorporated all my inputs and personal preferences.”

Orra Fine Jewellery describes itself as the “Ultimate Diamond Destination” and retails from its direct to customer e-commerce store and 97 brick-and-mortar outlets across India, according to its website. The brand’s history dates back to 1888 and it has an offline presence in 40 Indian cities with a total of five global design centres.